When we think of branding we almost always immediately think of the visual representation of a brand. The logo, the typography, the stationery. Obviously, the visual representation is a major part of it but a brand is so much more than what can be seen. It is essential to understand the importance and power of what branding does for a business and why you should care about yours a lot more than you probably do.
No matter what sector you're in or what audience you are trying to reach, your branding matters. And not just a little bit.
In this presentation, you'll find out what branding is and why it impacts everything you do in business.